“Where do I sign up to get paid, sponsored posts?”
Let’s be honest with each other. You and I both LOVE helping our audience, but we need to make a living from our blog as well.
Managing, maintaining and the time involved in running a blog comes at a price and a great way to supplement your blogging income is with sponsored posts. Plus, it’s fun to work with brands you love and getting paid to share that love is even better!
How-to Get Brand Sponsored Posts
There are three ways you can connect with brands to find paid opportunities for your blog.
- Have a visible Contact section on your blog, with a relevant email address and let the brands come to you.
- Engage brands that you’re interested in working with via social media, email, and phone.
- Sign-up/join influence marketing companies and get into their database.
1) Brands Contact You
Once you start gaining momentum in your niche you’ll start attracting the attention of companies small and large. If they like what they see, they will contact you with a collaboration request. Most small companies want to do a free product in exchange for a post, and that is totally up to you.
Pros: You don’t have to do anything, the opportunities come to you.
Cons: Waiting for companies to email you can be a SLOW process.
2) Contact, Pitch, Engage Brands
The cheer “Be aggressive, B-E aggressive!” comes to mind when I am going after a brand.
If there is a product you LOVE and want to prompt contact the brand and see if they want to work with you. Twitter is a fantastic way to chat with brands and get noticed. Visit the companies website, send an email and ask to be forwarded to their marketing team, or ask how to contact the person in charge of marketing.
Then pitch away!
“Be aggressive, B-E aggressive!” – seriously, the worse thing they can say is “No, thank you we’re not interested at this time”
3) Influence Marketing Companies
This might be the “easiest” route to paid sponsored content.
You fill out a form with your blog info, social channels, bios etc it goes into the companies database. When sponsored content becomes available you get an email saying “Hey, if you are interested in working this please fill out this form and let us know” or something along those lines.
Some companies let brands browse profiles and match you up and automatically send you offers.
Tip: Sign-up for as many companies as you can.
The more companies you sign-up for the more opportunities you have. If you only sign-up for one, and they only have one campaign that fits you for the year then you’ve missed out on the other platforms that could have had several that you’d fit perfect for. Each company works with different brands.
General Tips - Deciding Yay or Nay
- It is OKAY to say NO!
⤷ If a product does not go with your blog it’s okay to decline it.
⤷ If the pay is too low, it’s okay to decline it.
⤷ If you just don’t feel like doing it, don’t! You’re under no obligation to say yes.
- Know Your Worth – Do NOT work for FREE(unless you want too)
⤷ If a company contacts you saying they want a 500 word blog post, 3 images, 5 social media shares and they are going to “pay” you with a $20 free product, say “hell no!”
⤷ Don’t waste your time!
⤷ To get a general idea of what you’re worth check out Social Bluebook. (Note, this website should be used as an insight, not a set in stone price for your time and expertise. It is a place to start when you’re thinking about rates)
- Free Products/Services Sponsored Posts
⤷ You can negotiate with a company, in fact, don’t be afraid too! If they offer you a low ball product, shoot back with your media kit and say “This is my reach, I am willing to negotiate, but I can not accept the product only”
- Some things I consider when choosing to accept or decline a product only offer:
⤷ Do I want this product? Does it fit in with my niche? Will it benefit my audience?
Examples for a Mom Blog:
⤷ Scenario 1: Company A offers a $300 robotic vacuum for a review – I keep the vacuum! Um, yes, please! It’s worth my time and it’s something my audience can benefit from.
⤷ Scenario 2: Company B offers a $15 phone case – is not willing to negotiate. It does not fit into my niche, and there’s no benefit. It would cost me time “money” to do a review on it. Big fat NO!
⤷ Affiliate offers, in exchange for a review. I think this is shit. When a company comes to you saying they will add you to their affiliate program, that everyone can join, it’s just being really really cheap on their part.
Don’t let companies take advantage of you!
⤷ Certain companies target new bloggers, hoping to get free advertising. I know it can be exciting, but never do something that you do not want to do. In the end, it’s up to you, your business your decision.
Influencer Marketing Companies
Note: The influence marketing companies with the asterisk* at the end of them are ones I am currently signed up with. A few of these are referrals, I appreciate the support!
Also, do not get offended if you are not accepted into a company. I have tried to get into Social Fabric several times and each time they say no. I do not like posting pictures of my kids, and they view review type posts, even with original photos as inadequate. No biggie, I am not going to change my personal preference of not posting my kids on the internet for a company.
Several requirements, most notable: Have a channel older than 6 months that you post regularly too.
You need at least 5000 followers on one of the following channels: YouTube, Twitter, Tumblr, Facebook. You do NOT need a blog.
Fitness or health & wellness-centric blogs. Accepts Twitter (5000 followers), Instagram(1000 followers), YouTube(500 followers) and Bloggers(1ooo unique monthly) each have a minimum requirement see the ().
InfluenceHer Collective (Her Campus)
Geared toward College women, their info says 60% of their influencers are between the ages of 18-23. Minimum criteria: Have a site that is at least 6 months old & Post regularly, approximately once a week or more
Parenting, Home & Garden. Primary channel is a blog, forum, Facebook, or Youtube. Requires 2,500+ visitors or followers on Facebook or Twitter.
Several requirements, most notable: Minimum of 20,000 page views per month & blogging for 6 or more months with consistent posts.
Social Fabric(Collective Bias)
Opportunities for Blog, Instagram, and YouTube.
Note: They are very strict about their image policy. They want to see posts that are full (3-4 images a post) of personal, high-quality, full-size pictures and little to no stock photos on your site.
Free gifts, samples, and experiences only. No cash opportunities
Several requirements, most notable: Minimum of 7,500 page views per month & 3 months blogging with consistent posting.